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The Leanplum Blog

Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.

Content Library
Blog Post

How to Get More App Downloads: Five Free Ways

If you’re reading this post, it probably means that you are about to launch a new mobile app. Maybe it’s your first one? It could also mean that you have an awesome app idea and...
Blog Post

Suffering Customer Churn? Here’s an Engagement Antidote

Churn is the all-too-familiar term applied to customers who abandon a business and move on. When a customer cuts ties with a product that they were using, e.g., by cancelling a ...
Blog Post

Why Your Email Campaigns Get Stuck in Spam — & What to Do About It

Email spam filters are a blessing and a curse. If you’ve ever checked your spam folder — especially one associated with an email address that you haven’t used recently — then yo...
Blog Post

Push Notifications Best Practices

If you’re looking for the best practices for iOS push notifications, you’ve come to the right place. Master the art of push with tips from Leanplum's CEO.
Blog Post

How to Develop a Perfect Mobile App User Flow

Imagine this: You come across a new app that promises to do exactly what you want it to, and you eagerly hit the download button. A moment later, the app launches, and you’re re...
Blog Post

Five Tips For Upping Your Emoji Marketing Game

This article was first published on Forbes. Since Apple first launched the iOS emoji keyboard, emojis have captured the hearts of people around the world. Image: Picjumbo This h...
Blog Post

Leanplum Bolsters Leadership Team With Former Marketo & Salesforce Executives

TL;DR: Mobile engagement leader appoints new Chief Revenue Officer and new Chief Product Officer to continue exponential growth and transform the future of marketing. Today, we ...
Blog Post

Seven of The Most Creative Push Notifications We’ve Ever Seen

If there’s one thing that resonates with mobile users more than well-timed push notifications, it’s creative push notifications. Read on for some push notification inspiration!