Everything you need to know to engage your mobile app
customers and stay on top of industry statistics.
The Leanplum Blog
Plumlight Feature Series
The Ever-Crowded App MarketSpace
How will you make sure your app stands out in 2022?
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
Introducing A New Product Feature: The Image Interstitial
The fastest and easiest way to create beautiful in-app messages with fully customized design, straight from an image – and without the help of a developer. Leanplum is exc...
Focus on What Works With A/B Testing
There’s no doubt that A/B testing is paramount to any app’s success. With data-based insights, app businesses can iterate faster and know that they’re making sound decisions. ...
Content Library
Blog Post
Larry Hsieh on LiveOps: Keep the Game Relevant With Minimal Resources
On the PocketGamer.biz Podcast, Larry Hsieh talks about LiveOps and events initiatives using Leanplum for his studio’s free-to-play games.
Blog Post
Best Practices: Running LiveOps Events on a Shoestring Budget
You want your players to keep returning to your gaming app. Here are tips on running your liveops events so they increase engagement and retention.
Blog Post
Preparing for Your LiveOps Event
Are your players excited about your in-game events? They will be if you follow the 4 principles of staging effective liveops events.
Blog Post
The Three Building Blocks of LiveOps Events
LiveOps — short for live operations — has been described as “games-as-a-service.” This is because of the way it creates a loyal community around a mobile game via promotions and...
Blog Post
Mobile Gaming 2021: How to Increase Player Engagement and Revenue
There’s no denying that the mobile gaming market has been booming at an astonishing rate. Not only is there a very low barrier to entry to play mobile games, but the isolation b...
Blog Post
$105M Series D, focused on building #1 Retention Cloud
Sunil Thomas, Co-founder & Executive Chairman, CleverTap I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round i...
