With so many messaging channels for mobile games, some are undoubtedly more popular than others. Email as a messaging channel can often fall to the bottom of the list. While it may be seen as risky or clunky, email messaging does have its advantages in the right situations.
In this webinar with King’s Marti Diaz Lorente we discussed email and ways to harness it as an effective tool for building player relationships.
Insights include:
- Use cases and target audiences where email may be a more effective communication tool than other channels.
- A powerful multi-channel re-engagement strategy that leverages email.
- Using email for advanced personalized messaging that impacts revenue by 3x.
Watch the recording now.