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The Complete Growth Platform for Subscription Apps

The only solution that combines Lifecycle Marketing and Product A/B Testing to personalize the entire mobile app journey.

Break down organizational silos and eliminate point solutions to enable rapid growth.

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Subscription

Top Subscription Apps Personalize the User Journey with Leanplum

The complete platform to drive growth

  • Optimize Retention and Monetization of your Subscription app
  • Modern Data-Led Marketers need access to all your data in real-time
  • Audience segmentation at scale to understand and execute against nuanced behaviors and personalization opportunities to increase engagement, conversion, and retention in your app
  • Personalize all touchpoints of the customer journey – both messaging channels and product experience in the app – to achieve a cohesive user experience and optimal ROI
  • Easily Test everything so you have 100% confidence you are making the right decisions

Data Science Report: Unlock 7x Conversions With Behavior-Based Personalization of In-App Experiences and Content

  • In partnership with our Subscription App customers, we combed through data from over 10,000 campaigns and billions of messages and events to gather insights on the effects of personalization on engagement.
  • Taking users on a Personalization Journey brings a 7x increase in revenue per message.
  • Subscription apps with the highest customer engagement integrate behavioral segmentation, triggered delivery, and message content personalization.
  • When growth marketers and app product developers work in sync, businesses see a massive increase in engagement, conversion, and revenue.
  • The most significant levels of growth and monetization stem from using behavioral data from in-app events to personalize app experiences and content in real-time — all made possible through Leanplum’s centralized platform.

Download Report

Multi-Channel Platform for Mobile Apps

  • Native support for Mobile Push, In-App, Inbox, App Experience and Mobile A/B testing
  • Email capabilities out-of-the-box, SMS through a seamless partner integration
  • Complementary Web channels for your Subscription Web App (Web Push, Web Pop-ups, Web Inbox)
  • Integrated well in a typical Mobile MarTech stack including CDPs, Data Warehouses, Predictive Analytics

Unleash the Potential of Advanced Behavioral Targeting

  • Get up to 120% increase in conversions with our Behavioral Targeting compared to Demographic Segmentation
  • Drag & drop audience builder to create powerful behavioral segmentation with aggregations
  • New ideas rolled out without engineering – no more writing SQL to get to the right segment
  • Obtain deep insights as you are building your audiences to understand their composition and prevent mistakes.

Next level of Operational Efficiency in Personalizing Messages & Product Experience

  • Up to 6x more conversions by delivering relevant and coordinated triggered campaigns across in-app, app inbox, push notifications, email, and changes in product experience, compared with the standard calendar-driven messages
  • Drive higher retention rates by guiding your users to the “Aha” moments that matter most in creating habitual engagement with your app
  • Real-time in-app messaging composed without engineering help
  • Prevent churn by controlling your messaging through Message Caps, Real-time prioritization and Optimal Time delivery, combined with Uninstall tracking
https://player.vimeo.com/video/421345053?dnt=1&app_id=122963&hd=1&autohide=1

A/B Test Pricing, Discounts and New Features

  • Easily A/B Test everywhere: across Onboarding, Re-Engagement, Upgrade nudges, Promos; so you know what really works and you deliver more revenue – faster
  • Experiment with your paywalls to define the best line between paid and free content
  • Execute premium upgrade offers to users exactly when they might need a paid feature based on behaviour and context
  • Discount optimization synchronized between messaging and upgrade screens
  • Analyze the downstream impact of tests on hundreds of metrics retroactively and review automatically surfaced most significant changes in KPI, no data scientist needed

Leanplum + You

Leanplum offers everything you need to grow your Subscription App – whether you are a Growth Manager, CRM Marketer, a Product Manager or a Software Developer. 

Marketers, Customer Relationship Managers

Advanced segmentation capabilities to create precise Campaign Audiences

Fast and sophisticated segmentation

  • Ability to micro-segment campaign audiences
  • Industry-leading performance for data updates and audience segmentation
  • Support for advanced segmentation by Recency & Frequency of custom in-app events you define
Visual orchestrator to more easily build sophisticated campaigns
  • Top-rated usability with a visual orchestrator to more easily build sophisticated cross-channel, multi-step campaigns and customer journeys
Compose your message with no dependencies
  • In-App Message Templates and an out of the box Designer
  • Rich Push Notifications with images & videos
  • Drag&Drop editing for Email
Out of the box Analytics for immediate Audience & Campaign Insights
  • Dozens of standardized metrics on a customizable dashboard
  • Ad-hoc insights for any audience
  • User Journey reports for even the most complex Campaigns

Growth Managers

Advanced segmentation capabilities to create precise Campaign Audiences
  • Ability to micro-segment campaign audiences
  • Industry-leading performance for data updates and audience segmentation
  • Support for advanced segmentation by Recency & Frequency of custom in-app events you define
Combine Messaging with Product Experience changes
  • Test every message and every key touchpoint in the app to achieve the best possible Retention and Monetization
  • Top-rated usability with a visual orchestrator to more easily build sophisticated cross-channel, multi-step customer journeys
  • Control key product experiences through a convenient dashboard, using the same segments you use
  • for messaging
  • Deliver more personalized customer experiences to optimize Monetization
    • In-app offers
    • Free versus premium features
Out of the box Analytics for immediate Audience & Campaign Insights
  • Dozens of standardized metrics on a customizable dashboard
  • Ad-hoc insights for any audience
  • User Journey reports for even the most complex Campaigns

Product Managers

Full control of your app
  • Manage feature rollout, promotions and paywalls from one dashboard, without waiting for app deployment
  • Deliver more personalized customer experiences to optimize Monetization
    • In-app offers
    • Free versus premium features
Real-time customer engagement to respond in the moment
  • Guided, multi-channel onboarding flows by connecting series of Email & In-App messages with Product Experience changes
  • Sophisticated in-app triggers, i.e. automatically send an In-App Message after X event happens N times

Developers, Data Scientists, Back-end Developers

Flexible server-side data transfer options to work well with custom backends or other preferred tools

Non-disruptive compatibility with:

  • Server APIs and a growing list of direct integrations to ecosystem platforms offers data import choice and flexibility for
    • User Profile updates
    • Audience lists generated outside of Leanplum
  • Streaming (hourly) export of all relevant data using standard protocols like JSON or Parquet, to a cloud storage of your preference
Automate across platforms
  • Two-way integration with other marketing / product platforms – initiate a predefined Campaign through an API call, or let Leanplum inform other systems about an event at the right time with webhooks

The Leanplum Difference

  • Flexible data import and export options
  • Powerful Recency & Frequency segmentation
  • Fully integrated analytics & A/B testing
  • Top-rated usability

How RoboKiller doubled its trial conversion rate
with Leanplum’s AB testing platform

Download RoboKiller Case Study

How TextNow uses Leanplum to onboard new users

Download TextNow Case Study

We used to work with a complicated system of point solutions for A/B testing, Analytics and Lifecycle Marketing. The integration process alone took two quarters. However, the real challenge was maintaining and keeping real-time data in sync post-integration. For SmallPDF, we picked Leanplum because it has all three out of the box. This helped us to get value rapidly and freed our engineers to work on new features instead of dealing with ongoing maintenance issues.

Mike Pilawski,
CPO of SmallPDF

See Leanplum In Action

Want to see how Leanplum can help you mitigate churn, grow followers, and drive revenue? Schedule a live demo today to get started!